Case Studies

Event Materials for Google Translates’ 10th Anniversary

Project Brief

Google opened a secretive Pop-up restaurant to celebrate the 10th anniversary of Google Translate. They hired 5 Michelin Chef’s to create a spectacular World Class menu for the event.

Project Challenge

Working with a white-walled blank canvas event space located in the Bowery in New York City, Premium Color Group was charged with mapping graphics inside and outside for the event.

Project Solution

PCG provided a consultative approach working closely with Google’s agency of record along with their Worldwide Event Planners. We created signage, menu’s wall graphics along with a custom photo booth for the event. All in multiple languages that needed to work flawlessly with the Google Translate Smartphone Application.

Project Results

The Event was well received and was showcased on several news outlets. The online announcement garnered over one-million likes for Google setting a new record.

Event Materials for P-Value Communications Inc. and Celgene Pharmaceutical

Project Challenge

P-Value Communications Inc., a top healthcare communications company, and Celgene Pharmaceutical needed an out-of-the-box way to handle over 10,000 meeting events held nationwide in 2016 and 2017. Using data generated offsite, they were hoping to print and deliver customized reports to each Sales Rep/Doctor meeting via Fedex overnight. Their wish list included a solution that was same-day fast, easy for their team to manage and approve remotely, and was 100% accurate and fool-proof in its logistics.

Project Results

We custom-built a solution using our XM-Pie system to effortlessly merge data into high-quality documents for each meeting, as needed. The raw data was uploaded on the client’s side and was instantly transformed into the report needed; once approved by the client remotely, it was sent simultaneously and automatically to both our in-house digital printers and our FedEx machine for processing.

This custom-made out-of-the-box system is an amazing solution that works seamlessly for all parties on a daily basis, and everyone who manages this campaign could not be happier with the end results!